Last year, the International Sportsmen’s Expo (ISE) celebrated a half-century of producing some of the best consumer-facing outdoor shows in the country by hosting over 700 companies and tens of thousands of attendees at each event. The upcoming Sacramento ISE runs January 15-18, and part of its continued growth will be not only having Western Outdoor News as a returning exhibitor, but also as a partner with WON providing its expertise in a very familiar way.
For the first time, WON will be producing the ISE show program which will contain essential info about the Sacramento show, a map, exhibitor listings and a full overview of what attendees can experience there.
New features for the 2026 ISE in Sacramento include but are not limited to a ton more fishing tackle from Fisherman’s Warehouse, Addicted Fishing, Ghost Bait and Tackle, Hi’s Tackle Box and more. In the Adventure Theater, ISE attendees will be able to take in bear-, wolf- and blacktail-hunting seminars, there’s a turkey-calling contest presented by the California Wild Turkey Federation, a kayak giveaway hosted by Greg Blanchard, Her Outdoor Journey seminars, a blacktail trophy display and much more.
ISE attendees stopping by the WON booth can take advantage of subscription deals and freebies for those who sign up, and chat up WON staffers about WON charters, events, derbies and tournaments taking place in 2026.
For more info and discounted tickets, visit SportsExpos.com
