More than an authoritative print and online weekly outdoor publication covering one of the nation’s largest markets since 1953, Western Outdoor News is also known for its storied and thrilling freshwater and saltwater events, charters and trips that activate more than 5,000 individual anglers annually throughout the West.
WON’s legendary US Open of bass fishing and the Los Cabos Tuna Jackpot, the world’s largest and most lucrative tuna tournament, are the standout stars in a diverse and thriving event scene that goes back decades.
Between the weekly print and digital publications in Northern and Southern California editions, a growing social media presence, WONews.com
and the events, WON enjoys a unique synergy that leverages advertisers’ reach.
Western sportsmen have been turning the pages of Western Outdoor News for over 68 years for its extensive coverage of freshwater and saltwater fishing and hunting from the Oregon border to the tip of Baja. The nation’s biggest weekly fishing and hunting newspaper, there is simply no media outlet doing what WON does. Even if multiple sources were taken into consideration, the depth and breadth of the quality weekly coverage found in WON is not available anywhere else.
Every week, readers can count on accurate intel gathered by WON’s stable of writers all over the region, many of whom have been outdoor writers for decades, all of which “walk the talk” as anglers and hunters in one of the most diverse regions for outdoor recreation in North America. Many of WON’s sources of information include professional anglers, guides, boat captains, manufacturers, resort owners and tackle shops to just scratch the surface, but the reporting goes well beyond on the water or in the field. Western Outdoor News also keeps its loyal readership informed on important legislation relevant to outdoorsmen on a state as well as national level.
Printing both South and North editions allows specific content to be targeted to an appropriate region, and stories to appear in both papers when appropriate. Regular items appearing in the paper along with fishing and hunting reports are editorial columns, new product reviews, outdoor lifestyle, destinations, boating topics, industry updates, on-the-spot stories by WON writers, seasonal tips and techniques and even reader reports.
Western Outdoor News also maintains its own ever-evolving calendar of events ranging from elite level fishing tournaments, prize-laden fishing trips and charters and family-friendly derbies. WON’s event calendar has something for outdoorsmen of all skill levels, many of which require minimal investment for incredible prize packages.
Over 5,000 anglers participate in WON events each year, and the diversity of these activities ensures max value for both angler and advertiser. WON’s increasing digital presence opens more doors for interacting with readers, updating the status of ongoing events and allowing greater reach for both advertising and editorial content.