Abu Garcia introduces the Zata line of bass reels


It’s not just the striking green color that stands out on the new Abu Garcia Zata reels. The latest line of reels from legendary rod and reel maker Abu Garcia made their public debut earlier this year at the Bassmaster Classic Expo. They offer a best-in-class combination of performance and features, which makes it easier than ever for anglers to be equipped with the gear that allows them to fish to win.

“The aesthetics of the Zata reels and combos are as unique as the line’s combination of performance and features, which are ideally suited to meet the demands of almost any bass-fishing scenario an angler might encounter,” said Abu Garcia Vice President of Marketing Jon Schlosser. “Bass anglers are going to be impressed by the compact, lightweight design, the quality of the components and the way it performs.”

The new Abu Garcia Zata line includes two models of baitcasting reels, with both right- and left-handed configurations, as well as three spinning reels (sizes 20, 30 and 40). Additionally, there are four Zata baitcasting combos and two spinning combos.

The new Zata baitcasting reels feature 10+1 stainless steel ball bearings for smooth casting and retrieval, graphite frame and sideplates for additional weight savings, Carbon Matrix drag systems and a Duragear brass gear. All the features are incorporated into a reel that remains sleek and compact, delivering features and performance at a price point previously unavailable. The Zata baitcasting reels carry an MSRP of $174.95.


The new Abu Garcia Zata spinning reels, which also carry an MSRP of $174.95, deliver 10 stainless ball bearings and an IM-C6 one-piece gear box with computer-optimized gearing for smoothness and performance in a variety of presentations. Built around a compact, lightweight aluminum frame, the Zata spinning reels feature Abu Garcia’s Rocket line management system and a braid-ready, machined-aluminum spool as well as a stainless-steel main shaft and components for additional strength. Both the baitcasting and spinning versions of the new Zata reels will also be available as combos, with the reels paired with lightweight and perfectly balanced graphite rods. The MSRP for a Zata reel paired with a 24-ton graphite rod is $209.99.

For more information, visit AbuGarcia.com.