An innovative inline spinner with a built-in Scent Vent Technology powered by
PowerBait dough
COLUMBIA, S.C. – Berkley is redefining inline spinner performance with the all-new Dough Rider, an innovative lure that combines flash, vibration and scent into one versatile fish-catching package. Built around Berkley’s proven scent technology, the Dough Rider features a built-in Scent Vent pocket designed to hold PowerBait Dough and release a continuous scent trail that gives anglers confidence they’re fishing smarter.
Inline spinners traditionally only catch attention, but without scent they can leave bites behind. The Dough Rider closes that gap by pairing proven spinner performance with scent dispersion thanks to its Scent Vent technology, giving anglers a powerful crossover tool for a wide range of conditions and species. Versatile enough for lakes or rivers, the Dough Rider delivers both eye-catching flash, vibration and scent attraction to draw fish in and keep them committed.
Offered in multiple sizes, colors, and profiles, the Berkley Dough Rider can be burned through current or finessed in calmer water, making it a versatile option for targeting trout, panfish, bass, and bluegill. Available in both classic barrel and lifelike minnow styles, it gives anglers the flexibility to adapt their presentation while maintaining the added advantage of scent with PowerBait Dough.
“The Dough Rider takes a proven inline spinner design and adds the scent advantage Berkley is known for,” said Chris Seylar, Assistant Product Manager – Core Bait. “It’s a true crossover lure that appeals to both spinner anglers and dough anglers, giving them one solution that works across conditions and fisheries.”
KEY FEATURES:
- Holds PowerBait Dough to release a scent trail that triggers more bites
- Offered in multiple sizes, colors and styles for various conditions and species
- Includes a trial pack of PowerBait Dough, grab additional colors to stay on the bite
- Available in barrel and realistic minnow profiles
Available sizes: 1/16 • 1/8 • 1⁄4 • 3/8
Colors: Chartreuse/Black • Firetiger • Pink Silver • Rainbow • Yellow Coach Dog • Black/Silver • Baby Rainbow • Citrus Shad • Midnight Purple • White/Silver
MSRP: $6.49
Available: March 2026
For more information on the Berkley Dough Rider, visit berkley-fishing.com
