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This CCA CAL campaign — forged around the need to “Help The Kelp!” — was kicked off during the recent Pacific Coast Sportfishing shows in Orange County and San Diego. Here, CCA CAL representatives shared information on this rapidly spreading invasive seaweed and how it is negatively impacting our native kelp beds and kelp-related ecosystems along Southern California’s coast and islands. This team effort included visual booth displays and interactive elements (including samples of Sargassum horneri encased in clear resin), distributing literature to event attendees, and making short presentations before many of the shows’ popular fishing seminars.
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