GSM Outdoors Adds Phenix Rods


Irving, TX – Phenix Rods, known for their uncompromising quality and attention to detail, is now a part of the GSM Outdoors family. Established in 1977, Phenix has become a brand that both freshwater and saltwater anglers recognize and respect. This acquisition marks GSM’s entrance into the fishing rod world. 

“We were only looking for something special to be our flagship brand when entering the rod category,” explains Crispin Powley, GSM Senior Vice President of Fishing. “There was zero doubt or hesitation that Phenix was the one when the opportunity came about. This brand has a legacy and tradition that is second to none. It’s a unique and superior product that we can’t wait to put our resources behind.”

“Our fishing team was adamant that Phenix was the perfect brand for GSM to lead the category with,” says Edward Castro, CEO of GSM. “The previous ownership has done a tremendous job and I feel certain that we can elevate Phenix even more through design, innovation, and our distribution channels.”

For more information on Phenix Rods, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email Or, if you’d like to check out the entire family of GSM brands, please visit


About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!