New Product Showcase winners at ICAST show

DAIWA WON FOR BOTH freshwater and saltwater reels in the New Product Showcast at ICAST with the Zillion TV TW and Saltist MQ. WON PHOTO BY MIKE STEVENS

ORLANDO, FLA – One of the most important, popular and widely-monitored elements of the ICAST
shows is the New Product Showcase. The “Best of Show” and “Best of Category” winners were selected California is known for its

by credentialed buyers and media (including WON Editor Mike Stevens) who vote in the New Product Showcase. ICAST 2021 drew 686 entries entered by 218 companies. ICAST is the largest sportfishing trade show in the world, and the 2021 event was its 64th running.

ICAST 2021 New Product Showcase Best of Category award winners

Overall Best of ShowFreshwater Soft Lure – Pure Fishing
Berkley PowerBait Gilly


Freshwater Reel – Daiwa Corporation Zillion SV TW

BEST ROD AND REEL COMBO was awarded to Pure Fishing for the Abu Garcia Veritas baitcast combo.

Saltwater Reel – Daiwa Corporation Saltist MQ

Rod and Reel Combo – Abu Garcia Veritas Baitcast Combo

Freshwater Rod – Abu Garcia Zenon Rod

Boating Accessories – Plano Molding
Frabill Ultralight Conservation Net

Saltwater Hard Lure – Berkley Choppo Saltwater

Eyewear –
Costa Untangled Collection:
New Frames Made from Old Nets

Tackle Management – Plano Molding
Atlas Tackle Pac

Cold Weather – AFTCO/American Fishing Tackle Company
Barricade Elite 4L Waterproof System

Lifestyle Apparel for Women – AFTCO
AFTCO Women’s Fields Utility Overall

Lifestyle Apparel for Men – AFTCO
AFTCO Rescue Regenerated Fish- ing Shorts

Technical Apparel –
Warm Weather – AFTCO Adapt Tactical Phase Change Hooded Shirt

BEST SALTWATER HARDBAIT at the 2021 ICAST show as voted by buyers and members of the outdoor media was Berkley’s saltwater Choppo. WON PHOTO BY MIKE STEVENS

Soft and Hard Coolers – Plano Molding
Frabill Universal Bait Station

Fishing Line – Seaguar BasiX

Freshwater Hard Lure – Rather Outdoors
Strike King Chick Magnet Flat-Sided Crank Bait

Fly Fishing Accessory – Plano Molding
EDGE Micro Magnetic Fly Box

Boats and Watercraft – BOTE LONO Aero +
PEX Pedal Drive

Giftware – HitchFire HitchFire Forge 15

Footwear –
Ankle Deck Boot Sport

Electronics – Hummingbird Hummingbird MEGA Live Imaging

Cutlery, Hand Pliers/Tools – Bubba
Pro Series Cordless Electric Fillet Knife

Fishing Accessory –
Kahuna Wagons
Sidekick Fishing & Beach Wagon

THE PLANO ATLAS tackle pack won for Best Tackle Storage, and was one of nine wins by a Pure Fishing brand.

Kids Tackle –
Anything Possible Brands ProFISHiency NERF Micro Spin Cast Combo

Terminal Tackle –
Sharkbanz Fishing
The Zeppelin – World’s First Shark Deterrent Tackle

Ice Fishing –
LiveScope Ice Fishing Bundle LI

Saltwater Soft Lure – Savage Gear USA, Inc. Duratech Crab

Fly Fishing Rod – G. Loomis
NRX T2S 8810-2

Saltwater Rod –
Bull Bay Tackle Company Banshee Rod – Bull Bay Rod

Fly Reel –
Pure Fishing, Inc. Greys Tital Fly Reel